North West London S&P Sephardi Community care home, Edinburgh House, has relaunched with a new brand name and visual identity created to reflect the changing needs of the elderly Anglo-Jewish community and to utilise modern technology and techniques to promote our services.

JewishChoice Elderly Care Campus

is the new name for Edinburgh House. The name is built around the concept of ‘choice not need’ – the idea that our home is a place that elderly people and their families will want to live in, rather than because they have no other choice.

The excellent facilities that we provide within a nurturing Jewish environment makes us the ideal and reassuring choice for you or your loved one.

Through a single coordinated campus, JewishChoice provides an integrated approach and a choice of care options. These are:

Choice House – providing the choice of either long-term residential or short-term respite care tailored to individual needs and preferences with kashrut supervision by our own SKA.

Choice Court – providing the choice to live independently in an on-site apartment as part of the Choice Campus community.

Choice Friendship Club – a day centre providing a choice of services, activities and trips for residents at Choice House and Choice Court, as well as for our Jewish neighbours in the surrounding area.

And of course our own Wembley Sephardi S&PSC synagogue provides an on-site shul with special facilities for access for the less physically able congregants.

The innovative campus approach means that people are able to access different services and facilities at multiple entry points. For example residents may spend a short time recuperating at Choice House and then return to use the Choice Friendship Club services once or twice a week after they return to their own homes. Or they may initially drop in to Choice Friendship Club, and then later move in to Choice House when they are ready for more long-term care. Equally, residents at Choice House and Choice Court can utilise the facilities and activities provided at Choice Friendship Club whenever they wish.

Contact the welcome team to arrange a visit so that you can see for yourself just what a great place the JewishChoice is for your loved ones.

To arrange an appointment call 020 8908 4161

Email us at    [email protected]

Our new website is

You can download a brochure here